Mercedes-Benz Prague Fashion Week FW26: what happened, what you had to see, and what this edition says about luxury in Prague

The Mercedes-Benz Prague Fashion Week (MBPFW) is the Czech Republic's largest fashion event, founded in 2010. It began with an open-air catwalk concept and evolved over fifteen years into a professional format aligned with international fashion week standards. Affiliated to a network of fashion weeks under Mercedes-Benz patronage, it invites creators laureate of other network fashion weeks — such as Guillermo Décimo, winner of the Mercedes-Benz Fashion Talent Award in Madrid, who showed at Prague during FW26. Its CEO Lukáš Loskot has clearly formulated the event's ambition: "To provide a platform not only for established faces but also the new generation of designers or international creation and systematically connect them in one place."

Artium by KKCG is a multicultural space designed to "create unexpected encounters between people and art". Located at Bořislavka, Evropská 866, in Prague's 6th district, it represents a neighbourhood whose urban transformation over the last five years has made it one of the Czech capital's most dynamic areas. Moving the MBPFW to this space allowed the event to work with "a different urban context and a completely new scenographic approach to the shows," per CEO Lukáš Loskot. Zoltán Tóth's show notably incorporated the Allwyn Champs, KKCG's young sports talents, creating a powerful fashion-sport-youth symbolic connection. This type of connection — between fashion and other creativity forms — is precisely Artium's DNA as a cultural space.

Tobias Schubert is one of the contemporary Prague scene's most anticipated creators — a young guard working with narrative and conceptual consciousness rare in central European fashion. His FW26 collection ALT SKIN works on corporeality and the boundary between garment and skin. It stems from a fascination with true crime aesthetics, linked to a delinquent narrative, manifesting visually in pieces interrogating what it means to wear something covering the body while revealing something of its psychology. The collection incorporates corsets crafted in Hana Valtová's atelier, highlighting the Prague scene's community dimension — creators dialoguing and co-constructing rather than working in isolation. As Schubert summarises: "I try rather to tell a story with the show." ALT SKIN achieves exactly that.

Vanda Janda is one of Czech fashion's most recognised and beloved designers — a personality whose approach to fashion as celebration and joy is an antidote to the austere minimalism dominating much of the contemporary scene. Her "Viva la Diva!" collection presented at Cafe~Cafe on 29 April was true to her philosophy: flamboyant, unapologetic, convinced that fashion can and should generate joy. The choice of Cafe~Cafe (Rytířská 10, Praha 1) — an intimate, historically charged space in Prague's historic centre — rather than Artium, says something about the collection's nature: not a show on a distant podium but a declaration in a living space. The afterparty and the Closing Party at Groove Bar the same evening closed the edition in the festive spirit that is MBPFW's hallmark: a fashion week taking fashion seriously without taking itself seriously.

Mattoni Young Fashion Stars is MBPFW's platform for young talents — in its third edition at FW26, it has become one of the event's most anticipated moments for those interested in Czech and Slovak creation's future. The concept: a competition show between young early-career creators, whose winner receives financial support and the opportunity to present their collection at a future MBPFW edition. The FW26 laureate is Barbora Kotěšovcová — selected from finalists Kryštof Bača, Jeremiáš Furst, Tereza Fodorová, Anna Pleskačová and Sofia Blahútová. This platform proves that MBPFW does not merely celebrate established talents — it invests concretely in the next generation.

Guillermo Décimo is a Spanish designer, winner of the Mercedes-Benz Fashion Talent Award at Mercedes-Benz Fashion Week Madrid. He received this distinction for his collection "In Tempo", which convinced the jury by its capacity to connect traditional artisan techniques with contemporary narrative construction — the jury recognising his ability to "connect the past and future within contemporary fashion." His MBPFW FW26 presence, presenting "In Tempo" at Prague, results from the affiliated Mercedes-Benz fashion weeks exchange system — a network allowing one fashion week's laureates to present at another. This mechanism is one of the most concrete ways MBPFW builds international opening beyond traditional fashion capitals.

MBPFW is a cultural indicator as much as a fashion event. Its FW26 move to Artium by KKCG at Bořislavka is symptomatic of a transforming city — Prague is developing new cultural and creative poles in neighbourhoods that were not, ten years ago, reference addresses for art and fashion. This creative dynamic is inseparable from the economic dynamic: Prague progressed +14.6% in prime property prices in 2025, leading Europe per Knight Frank. Cities attracting creators, artists and cultural events of this level also attract investors, UHNWI families and international companies seeking a central European anchor. Fashion is a collective confidence signal — and MBPFW FW26, installing itself in a new space and proposing a scene as diverse as this edition's, sends a clear signal: Prague deserves first-rank attention.

Our Prague presence extends well beyond real estate — it covers the complete experience the city can offer our UHNWI and corporate clients. During events like Mercedes-Benz Prague Fashion Week, we accompany fashion clients seeking access to shows and evenings in the best conditions: standing accommodation in the historic centre or near Bořislavka, transfers, invitation-only event access, private dinner organisation around the official programme. UHNWI clients curious about Prague's cultural scene, seeing MBPFW as a window onto local creativity and a pretext for a stay combining fashion, gastronomy and visits to the city's new cultural spaces. And corporate clients wishing to organise an event or incentive in Prague, articulating their programme around the city's cultural highlights — of which Fashion Week is one of the spring's most emblematic.