This is a rendezvous without equal in Europe. On May 1st and 2nd 2026, the National Automobile Museum of Mulhouse transforms into an ephemeral fashion capital. The Mulhouse Fashion Week proposes a bold aesthetic clash: haute couture amidst Bugatti Royale, Rolls-Royce Silver Ghost and Mercedes-Benz 300 SL.
An Exceptional Setting: The National Automobile Museum
Imagine: runways set between exceptional car bodies, models walking under dramatic light sculpting the legendary lines of Bugatti, Ferrari and Porsche. The museum, with its monumental halls and collection of over 400 vehicles, offers a backdrop where automotive history dialogues with contemporary creation.
"Where the lines of the car body meet those of couture, a new form of elegance is born."
Over Thirty Designers: Between Avant-Garde and Craftsmanship
- Haute couture and avant-garde — Futuristic visions pushing garment boundaries
- Artisanal excellence — French savoir-faire sublimated through noble materials
- European first — The first Fashion Week to integrate robots on the runway
- Workshops and conferences — Immersion in creation beyond the shows
Adopte Une Conciergerie — VIP Events
Experience the Mulhouse Fashion Week as a privileged guest: premium access, private transfers, exceptional accommodation and bespoke experiences.
Practical Information
- Dates — May 1st and 2nd, 2026
- Venue — National Automobile Museum, Mulhouse
- Prices — €20 (1 day), €50 (2 days), €75 (premium)
Your MFW Stay
Adopte Une Conciergerie organizes your complete experience: accommodation in Alsace's finest establishments, starred restaurants, private visits and luxury transport.
FAQ — Mulhouse Fashion Week 2026
When and where is the Mulhouse Fashion Week 2026?
The Automobile Museum edition takes place on May 1st and 2nd 2026 at the National Automobile Museum of Mulhouse. A second edition is planned for July 18th at MOTOCO.
What is the concept of this fashion week?
Fashion meets legendary car bodies. Over thirty designers reinvent lines and materials in shows offering a unique aesthetic clash between automotive history and futuristic fashion.
How do I get tickets?
Tickets are available at €20 for one day, €50 for two days and €75 for the premium package. Online booking via the official MFW website.
Is this the first Fashion Week in an automobile museum?
Yes, it's an unprecedented concept in Europe. It's also the first Fashion Week to feature robots on the runway, blending technology and haute couture.
What types of designers participate?
Over thirty international designers present collections ranging from haute couture to avant-garde, from artisanal craftsmanship to futuristic vision.
Are there activities beyond the shows?
Yes, the event offers interactive workshops and inspiring conferences on fashion, design and textile innovation.
How can a concierge enhance the MFW experience?
Adopte Une Conciergerie offers VIP access, private transfers, accommodation in Alsace's finest establishments, starred restaurant reservations and private museum visits.
Why Mulhouse for a fashion week?
Mulhouse possesses a unique textile heritage in France. Known as 'the city of a hundred chimneys', it combines industrial heritage, exceptional museums and creative dynamism.